Atlas Lab
A new mark for a research lab finding its voice.
Selected work
A few of the projects we are proud of.
Riverbed Co.
Reframing the buyer journey for a heritage outdoor brand.
Halcyon
Naming and positioning for a new category-defining product.
Vaultwise
A reusable design system built for a fast-growing fintech.
Edit index.html in the generated repo to drop in your real case studies.
Capabilities
What we do, in service of what you need.
Archived University Pages
01
Brand identity
Marks, systems, guidelines — anchored in strategy, not trends.
02
Web & digital
Marketing sites, web apps, design systems, and front-end builds.
03
Content & editorial
Long-form, brand voice, naming, and editorial systems for scale.
04
Strategy & research
Positioning, audience research, audits, and decision frameworks.
In the company of
Atlas Lab
Riverbed Co.
Halcyon
Vaultwise
Northcliff
Forge & Co.
Get in touch
Have a project in mind?
We are taking on new work for Q3 / Q4. Tell us a little about what you are building and we will get back within 48 hours.
Thinking
Recent writing.
Choosing the right AAU program before you apply
August 13, 2026
Picking the right program before submitting your application sets the whole experience up for success. Here's a practical framework for matching your goals, background, and schedule to an AAU degree.
AAU leadership and faculty: who guides the university
August 13, 2026
American Applied University is shaped by a team of educators, advisors, and administrators committed to career-relevant online learning. Here's a closer look at the people behind the institution.
What credential verification actually checks at AAU
August 13, 2026
Credential verification at American Applied University does more than confirm a document exists. It checks the recipient, the credential type, and the current status of the award, giving employers real confidence.
BKI College programs: what you can study
August 13, 2026
BKI College delivers career-relevant online programs through American Applied University, spanning business, technology, leadership, and more. Here's a clear look at what's on offer and how the programs are structured.
AAU online programs: what to expect as a student
August 13, 2026
American Applied University online programs are structured around the realities of working adult life. Here's what students can expect from the learning experience, course delivery, and academic support.
How to apply to American Applied University
August 13, 2026
Applying to American Applied University is a straightforward online process built around the schedules of working adults. Here's what to expect at each step.